Tips to improve your social media presence

1. Use the right tools.
If you want to improve your social media presence, you need to post on social media often and at the optimal times. In fact, according to studies, businesses should be tweeting 15 times per day. But as a business owner, you don’t have enough time in your day to constantly be logging in to all your social media accounts. That’s why you need to use the right tools.

Using tools to schedule posts will help you stay active on social media and save you time. .
With Buffer, you can manage all of your social media accounts in one place, schedule posts weeks in advance, post at preferred times when the most users will see them, and analyze how well your posts are doing. Using tools to help with your social media accounts will ensure you’re posting often enough to improve your social media presence.

2. Focus on customer service.
Social media is the new platform for customer service. Instead of giving a business a call or waiting hours (sometimes days) for a company to respond to an email, many customers who are having issues now turn to social media to get help from brands.

In fact, 54 percent of customers prefer social messaging channels for customer care over phone and email.

So, instead of focusing so much on selling, you need to focus more on helping people. .
Using your social media platforms as a customer service platform will send more users to your social media and make it easier for them to solve their problems. .
You can even create a Facebook chatbot that can answer questions when you’re not around. Customers will also be more willing to buy from you when they trust that you’ll help them with their issues quickly

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