How to use Social Media for Small Business
Getting started with social media can feel overwhelming for small businesses, but you don’t need to rack up millions of followers or have a slick brand campaign to make effective use of these budget-friendly tools.
Social media is one of the best ways to connect with fans and potential customers. If you don’t have a presence on the main networks, you’re missing out on an audience that’s ready and willing to connect with your brand.
Don’t make assumptions about where your audience spends their time online, Your instinct might tell you that you should skip Facebook and focus on Instagram and Snapchat if you’re targeting millennials, but the data shows that 82 percent of millennials still use Facebook.
Keep in mind that you can use different social channels to reach different audiences, or to meet different business goals, And remember how important it is to understand how to reach your specific audience.
In order to figure this out, you’ll need to make sure that you really know your audience.
By compiling data on your current customers and then digging deeper with social media analytics, you can develop a solid picture of who’s buying from you and who’s already interacting with you online.
You can then revisit your social media plan to include ways to reach more people just like them.
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