Facebook Pixel

What it is and how to use it?

The Facebook pixel is code that you place on your website. It collects data that helps you track conversions from Facebook ads, optimise ads, build targeted audiences for future ads, and re-market to people who have already visited your website.  

It works by placing and triggering cookies to track users as they interact with your website and your Facebook ads. The Facebook pixel provides important information that you can use to create better Facebook ads, and better targeted ads. Even if you’re not using Facebook ads yet, you should install the Facebook pixel now. It will start collecting data right away so that you don’t have to start from scratch when you’re ready to create your first Facebook Ad.

Here are just a few ways the pixel can help improve your Facebook marketing results:

  • Use Facebook conversion tracking 
  • Use Facebook re-targeting 
  • Create lookalike audiences 
  • Optimise Facebook ads for conversions 
  • Optimise Facebook ads for value 
  • Gain access to more Facebook ad tools and metrics
  • Cookies to track users as they interact with your website and your Facebook ads

Is Facebook pixel right for my business?  

The Facebook pixel provides important information that you can use to create better Facebook ads, and better targeted ads.  

When Facebook pixel doesn’t work  

You can only benefit from the full user experience of Facebook pixel if you have a website. As mentioned earlier you can still install pixel to use with your Facebook ads so it can collect data for you in the background, once you’re website is up and running you can then paste the Facebook pixel code to your website so the re-targeting feature can work.  

If you haven’t got a website yet speak to our web development team to get a quote from us.

PCE Social

PCE Social 
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Sale
M33 4AH

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