Design a landing page in less than an hour you say!…. surely it can’t be done?
If you are completely new to creating landing pages then fear not, keep reading and all will be revealed… but don’t forget if you’re still a bit unsure about the whole process then we’re always here to help!
What are the benefits of landing pages?
Landing pages are used in online marketing to convert visitors by enticing them to click through to a specific action. This activity could be anything from urging customers to make a purchase on your online store, to signing up for your mailing list, or a variety of other things.
Whatever it is, there should only be one clear call to action AKA CTA.
When you design a landing page, as opposed to a full-fledged professional website, it is a single page with a single aim:
To persuade visitors to click through to your final goal. A decent LP can greatly increase your chances of success if done correctly.
What exactly does this imply?
The landing page just has one thing to deliver in terms of content.
It encourages people to take the desired action and focuses on the advantages of doing so.
The page’s design should be solely focused on achieving this goal.
This also implies that the website design should be clean and straightforward in order to provide a pleasant surfing experience and avoid competing for the attention of visitors.
A landing page’s ultimate purpose is to get visitors to click.
The page’s design and text should reflect this, so make sure that all buttons are clearly identified with microcopy and stand out against the page’s background.
As the name implies, a landing page consists of only one page. You can break it up into pieces, but you should limit yourself to just one page that isn’t too long.
Headers, subheaders, buttons, and graphics must all convey the page’s message in a forceful and effective manner, yet all elements must be consistent.
Make sure you’re choosing a professional landing page template unless you’re intending on building your landing page from scratch.
This will ensure that your LP not only looks nice but also has a strong visual hierarchy that directs visitors to the areas you want them to go to.
How do landing pages operate in practice?
You must first drive traffic to the landing page in order for it to serve its goal. This can be accomplished in a variety of ways:
1 Send the landing page to your subscribers by email using the power of email marketing.
2 Share a link to your album on social media sites such as Instagram or Twitter (with or without paying for an ad campaign).
3 Include a link to the album in a blog post. This could be a good time to start a blog if you don’t currently have one.
4 Optimize your landing page for search engines by incorporating advanced SEO features that can aid in your organic (non-paid) search visibility.
5 Create a search engine PPC ad campaign with a link to the landing page.
These are all wonderful ways to get people to your landing page, but now you need to think about where you’re going to send them once they’re there?
The ultimate purpose of a landing page, as previously said, is to persuade visitors to click, but where will that click take them? Are they going to be taken to a shopping cart? Is this a web-based form? Is there a page within your
company’s main website that serves as an inner page?
Consider the following step carefully and develop a simple path for readers to follow with just one click.
The following are the most important considerations to make while developing a landing page:
1 Define your objective. Decide what you want your LP to do and stick to it in every component of your website.
2 Establish a visual hierarchy. Choose the most significant pieces and make them stand out.
3 With a CTA, you can get people to take action. Make sure your LP visitors understand what they
should do.
4 Create an appealing design that will entice visitors to click and learn more about your website.
5 You should also choose a layout that is strategic. Most visitors don’t go all the way to the bottom of a landing page, place your design and information above the fold to make this marketing tool more successful and provide the optimum user experience.
6 Write copy that stands out. Keep your writing short and sweet, with intriguing headers to entice your readers to continue reading.
7 Make use of images. Set the tone and enchant your visitors with eye-catching graphics. They can also assist in demonstrating what you’re all about.
8 Emphasize the importance. Let people know how they will benefit from clicking on the CTA. What are they going to gain out of it?
9 Strive for a hard sale. Don’t be frightened to speak your mind. Remember, you made an LP for a reason, so have fun with it.
Here's a step-by-step guide on building your landing page:
Choose a template for your landing page.
Make a name for your landing page.
Put your own spin on it.
Include eye-catching images.
Choose a domain name that is appropriate to your business.
Check that all of your links and CTAs are active.
Complete your SEO title and meta description.
Publish!
Need help building your landing page?
At PCE Social we understand that other commitments can easily get in the way of day-to-day life! Don’t worry we’re here to help guide you through the full process from creating your landing page, to how you store all the leads.
For more information on how we can help set up your landing page, please get in touch today!
